Satori Sake Brewing began with what owner and founder Shin Hasegawa calls his “satori” moment. He’d recently quit his job in tech, moved to the Wood River Valley, and wasn’t sure what to do next. One day, while sitting on the chairlift in the clouds, it struck him: he wanted to brew sake and share a part of his Japanese heritage with his new hometown. And with that, the dream of Satori Sake Brewing was born. Satori Sake’s premier sake is the Pioneer Nama, a genshu namazake, meaning it’s unpasteurized, 100% pure sake with no additives. This sake embodies the adventurous and innovative pioneer spirit, offering a boldly robust flavor profile and unforgettable taste experience.